NEWS
Strand delivers award-winning social media campaign
April 2022
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A Therfield pub has won a prestigious award for its innovative use of engaging social media which is designed and handled by a Hertfordshire PR and marketing agency.
Strand PR manages the award-winning social media for The Fox & Duck pub which was recently named Digital Pub of the Year at the Greene King Pub Partners Night of Excellence Awards.
The innovative pub earned the award thanks to Strand PR’s superlative use of its social media platforms to promote menus and events, including a Hertfordshire Burger Eating competition, as well as best practice use of the Tripadvisor review platform.
The judges particularly praised the pub’s use of professional photography, photoshoots, and digital designers to enhance the images and pictures posted across its social media accounts and website.
Laura Pearce, Managing Director of Strand PR, said: “We are extremely proud to have had a hand in helping The Fox & Duck pub achieve the Digital Pub of the Year award.
“We’re a dynamic and flexible team who completely immerse ourselves in our clients’ businesses, understand how they work, and what they want to achieve and although we don’t seek recognition, it’s excellent to know that we have helped a local business achieve award-winning status.”
Ivan Titmuss, Landlord of The Fox & Duck, added: “We pride ourselves on engaging our customers through social media, so are delighted to have won Digital Pub of the Year at the Night of Excellence Awards.
“As a pub at the heart of its community, social media is a really important way for us to connect with locals. I urge anyone who has seen us on social media but not visited to come and join us for a drink and meal – you will not be disappointed!”
The Fox & Duck, part of the Greene King brewery, has previously won numerous awards. It is often described as a well-disguised gastropub offering fine food along with the warmest of welcomes as a local pub should have.
Andy Turner, Business Development Manager for Greene King Pub Partners, said: “This truly brilliant pub is an example of how a local should be run, from food and drink to social media. The people of Therfield are so lucky to have it on their doorstep!”
Strand PR, which manages the pub’s social media channels, is a Hertfordshire-based PR, communications, and marketing agency. Since being established in 2012 by Managing Director Laura Pearce, its passion has been to help businesses of all sizes across the UK to communicate key messages to their target audience in the right way.
The Night of Excellence Awards celebrate the success of great licensees and the businesses they run in partnership with Greene King Pub Partners. They comprise of 14 awards ranging from Community Pub of the Year to Entertainment Pub of the Year, which are all sponsored by key suppliers to the pub sector and well-known brands such as Coca-Cola, Diageo and Aspall. Entrants go through a strict judging process including mystery visits to be crowned award winners.
This year, the awards were presented at a grand ceremony and dinner hosted at Whittlebury Hall in Towcester, Northamptonshire. The event was attended by numerous licensees from across the country who work with Greene King Pub Partners as well as representatives from the hospitality and pub sector including trade bodies, business leaders and more.
