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Home  //  News  //  Boosting your brand

Boosting your brand

February 2024

Reading time: 2 minute(s).

We’re living in an era of scroll-throughs, swipe-lefts and blink-and-you-miss-it moments. 

Some have even queried whether the goldfish is now boasting a longer attention span than humans.  

So, the holy grail for brands in 2024 must be grabbing and holding attention.   

Let’s explore how visual content, the unsung hero of the digital age, can help you and your brand to capture those goldfish, I mean humans, and make a lasting impression.  

If we meet a person and they show up at different events with a different personality, look and approach, we’re not as likely to trust the authenticity of their words.  

Contact us now

The silent ambassador 

That’s your visual content, it’s speaking volumes without words. When a prospect jumps online and is bombarded with information, they are making split-second decisions on whether to engage or not.  

A well-crafted visual identity will not only capture their attention but help you to communicate your personality, values and USPs.   

Visual cohesion 

You’re creating a visual language. If we meet a person and they show up at different events with a different personality, look and approach, we’re not as likely to trust the authenticity of their words.  

However, with graphic design, we have a chance to ensure that trust and brand identity is front of mind. That’s through consistency, so when a customer encounters you, irrespective of platform, it builds that trust but also establishes a sense of reliability and professionalism.   

Actions to take 

  • Get to know your audience, their preferences, values and interests   
  • Embrace white space and don’t clutter your visuals  
  • Be consistent across all marketing materials  
  • Embrace storytelling for your brand and demonstrate through infographics, video or a series of images  
  • Tailor your visual content to suit each channel and make sure they are customised for maximum impact  

Want help with your brand visuals?

Get in touch

February 2024 | Laura Pearce