FAQS

The art of third-party endorsement for your brand. PR builds credibility, reaches new audiences and enhances existing customer relationships. Typically PR or ‘earned media’ is often far more cost effective than advertising or ‘paid media’.

Navigating negativity with minimal or no damage to your brand. Your organisation should have an crisis communications plan in place to deliver a strategic approach to corresponding with staff and stakeholders during a crisis.

A PR firm will be able to draw on years of experience to formulate a strategy to drive your brand forward.

At Strand, we have PR professionals and former journalists in our team. It’s important to assess the skills of the team you are employing to ensure they align with your brand. Ask for case studies and don’t be afraid to be upfront with your expectations.

Media training will help to boost your confidence when it comes to public speaking, prepare you for challenging media questions, define key messages, take control of an interview and feel prepared. It is also a key tool to ensure you are not taken our of context or misquoted.

We believe that your PR strategy should be a concise document that can be both proactive and reactive. It shouldn’t be endless streams of bumpf that you’re never going to read. Our PR strategy documents include a press plan and key messages document.

The success of your PR campaign will be shown in a monthly reporting including statistics and analytics for all media placement and social media successes.

Yes! While we know that long-term relationships deliver greater and more meaningful results, we also work with companies requiring one-off brand projects, audits, websites and more.

Prior to starting work, we will outline the Key Performance Indicators (KPIs) for the services we will provide to ensure that regular reviews provide benchmarking opportunities to regularly assess results.

All forms of digital marketing are measurable. You will have visibility on what digital marketing tactics are delivering results, and which don’t. Digital marketing is a great tactic to employ for lead generation and brand awareness.

This varies between industries due to an increased cost per click. If your industry is extremely competitive online, you should look at allocate a minimum spend of £600 per month.

Digital marketing includes activities such as:

• Search engine optimisation (SEO)
• Pay per click (PPC) advertising on platforms such as Facebook, Google, Bing, Instagram and so on
• Content marketing
• Social media marketing
• Digital PR
• Display advertising

Social media marketing or SMM is all about sharing quality content on to social media networks to assist in your overall strategy. From Facebook to Twitter, Instagram to Pinterest, YouTube to LinkedIn, our team will work with you to position your brand on the most applicable networks.

To be an effective social media manager, our team will invest in getting to know your business to become the voice of the brand online. The creation of a social media strategy and management approach will give visibility on day-to-day activities. We also encourage clients to set up a WhatsApp group with us to share day-to-day content with ease.

Social media advertising can be a very effective way of driving traffic to your website and ultimately increasing enquiries. From Facebook ads to LinkedIn Sponsored Content, there are many ways to use social media advertising to achieve your objectives.

Successful campaign management is rooted in the optimisation of your campaign, keeping a close eye on budget, refining your ads and making consistent changes until you start to see results.

Search engine optimisation (SEO) is a long-term investment that seeks to organically increase leads and the quality of them, increase visibility, build brand credibility and provide measurable results.